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Part I

What is the purpose of a survey. What are three examples of a survey and what potential purpose could each be used for?
How can one work to ensure the participants of a survey will have their responses kept private?

Part II

How can one work to ensure that information gained from a survey is unbiased?
Would planning and having ample time to conduct a survey be important? If so, why? If not, why not?

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Solution Summary

This solution discusses the purpose of a survey. Through three illustrative examples, this solution explains the purpose and use of each survey. It also discusses how a researcher ensures the participants of a survey confidentiality and that their responses will be kept private. It explains ways to ensure that information gained from a survey is unbiased, including a discussion of whether or not planning and having ample time to conduct a survey is important (why or why not).

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Part I

What is the purpose of a survey. (To collect data for a research project) What are three examples of a survey (e.g., consumer buying behavior, effects of drugs, job satisfaction survey) and what potential purpose could each be used for (e.g., to determine what consumer patterns of buying are; to determine if the drugs actually have the effect that they were intended to have; a measure of the degree to which employees are satisfied (or not) with their jobs, respectively)? How can one work to ensure the participants of a survey will have their responses kept private (code them)?

Example1: Infertility Information & Support on the Internet
Yakov M. Epstein, Ph.D; Rutgers University; Center for Mathematics, Science, and Computer Education (CMSCE)
Purpose of the survey: INCID Internet Survey
• Determine if the INCIID site can be used to gather extensive, consumer-reported infertility information in a survey format (e.g. 1,000 usable surveys --- 600 coded). Gather information about INCIID site users:
o Who participates in which Internet medical forums?
o Who participates in which Internet support forums?
o What benefits are derived from forum participation?
Characteristics ...

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