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    definition of branding

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    What is your personal definition of branding? How has the continued growth in the number of brands to choose from affected the brand-building process? Which steps in the brand-building process have the most effect on you as a consumer?

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    To help you with this question, since it is all opinion and experience related material, I will answer it for myself. I suggest you use my post as an example to come up with your own personal definition.

    Branding, to me is essentially putting a personal stamp on a product. I see this done by many companies today, sometimes even companies with great reputations will put their signature on products that I wouldn't normally associate with that business. In my experience, branding comes at a cost to the consumer. An example of ...

    Solution Summary

    A personal definition of branding and its impact on a consumer