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    Sampling in business

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    Why is sampling important to business? Are there situations in business where sampling would not be effective?

    © BrainMass Inc. brainmass.com June 4, 2020, 2:49 am ad1c9bdddf

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    When conducting business related research, it is impossible to survey or interview every object of interest. For this reason sampling is the most realistic way of collecting vital data about the business research. Sampling is important to business in the following ways:

    1. A sample can provide the company a good idea of the ...

    Solution Summary

    The expert determines why sampling in business is so important. Situations in business where sampling might not be as effective are provided.