Explore BrainMass

Sampling and Business Research

Can type of sampling (probability, non-probability sampling) also affect the results of business research? Explain your answer.

Solution Preview

The answer is yes, the type of sampling will effect the results. The goal of going any type of research is to have a random sample of individuals who partake in the research. You want people who have all different levels of individual differences, preferences, habits, beliefs. This way, everyone's difference blends in to make a diverse group.

If you have a group of people who are all ...

Solution Summary

This solution explains how sampling types of probability and non-probability affect the results of business research by discussing the topics of bias, sample size, and sample demographic.