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Surveys & Focus Groups

We've all completed surveys in our lifetimes. Share a personal example of when you received what you feel was a poorly designed survey. In your opinion, specifically, what elements made the survey a poor research tool? Do you feel that the survey would ultimately be able to provide useful marketing data? Why or why not? What things, specifically, would you recommend to improve the final survey?

In group dynamics, there often emerges several personality types including those who dominate a group and those who refrain from contributing in a group. Focus groups are only useful when an environment of balanced collaboration is established. As a moderator for a focus group, what sorts of tactics would you employ to ensure that everyone's voice is equally heard and that no one person either dominates or retreats from the final contribution?

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OTA 105878/Xenia Jones
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Survey Experience

A survey that I have completed recently that I feel was poorly designed was a survey put together by the local catechism group. The survey was about church attendance, faith and religious discipline and it was only one page long with a Yes or No answer. It had about 10 questions which asked the following: Name, Age, Sex and questions like: Do you attend church? How often? If you do not attend church, is it because you don't like the Priest? Are there other reasons? Is it because you have lost faith in God? Do you feel that you need to have spiritual awakening? Would you like our spirit warriors to assist you in your journey? Are you willing to attend a weekly spiritual catechism meeting with us? I believe that the above survey would have benefited from a more specific set of questioning that does not assume. What if the person that was ...

Solution Summary

The solution is a 651-word essay that presents a survey experience and a discussion of group dynamics in focus groups. References are listed for further research. A word version of the solution is attached for easy printing.

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