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Leaders advocating for their organizations

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Our responsibility as leaders includes advocacy for our organizations. To advocate effectively, we need to demonstrate and effectively communicate that a difference has been made: "that we have closed a learning gap or benefited from an opportunity.

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Design a plan for communicating positive changes within your organization. In your design document, answer the following questions:
1. Who are your stakeholders, and what are their expectations of your organization?
2. What key messages do you want to communicate?
3. What objective measures will you collect to demonstrate change, and what tools will you use for collecting this data?
4. What media, methods, and materials will you use to advocate for your organization?
5. What is your annual communication timeline?

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Solution Summary

Leaders advocate for their organizations - how? How is positive change effectively communicated - and what sorts of changes are positive ones? To whom should these changes be communicated, how and how often? With Web-based resources.

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To approach addressing this assignment, look first at what the assignment parameters are. You are asked for an eight-page plan covering five factors, all of which are answering one question: what positive changes have been made in the organization? Positive changes can encompass many factors: social, economic/financial, service, efficiency, human resources, environmental concerns, health and safety, compliance, and others that are all business or organizational issues. ANY issue that affects a business or organization could be reported upon as a potential positive change that has been made within the organization, and is therefore being reported by you as the organization leader, to document your effectiveness as an advocate for the business or organization.

1. Who are your stakeholders, and what are their expectations of your organization?

For background info, which you may or may not choose to quote, paraphrase or summarize: http://www.referenceforbusiness.com/management/Sc-Str/Stakeholders.html
Harrington, H. J. (2009, May 3). The organization's stakeholders: Resource or obligation? Retrieved from http://www.qualitydigest.com/magazine/2009/may/column/organization-s-stakeholders-resource-or-obligation.html#

From this APA formatted resource, the list of stakeholders:

Management, Investors, Employees, Customers, Suppliers, Employees' families, Community, and Special interest groups.
Please note that each group of stakeholders has an interest in the company or organization, but their interests may often compete, and conflict. These interests will change and vary, depending on the organization or company involved. For example, a factory will engender different expectations from its stakeholders than a charity organization. One is a for-profit enterprise, and the other is a non-profit enterprise. Their goals for being are not the same; therefore the interests and expectations of their stakeholders will NOT be the same. POSITIVE CHANGE in this category would be reported concerning issues that would affect these persons. For example, positive change for investors would potentially be an increase in dividends paid ...

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Dianne Stephens, EDd (IP)
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  • BFA, University of Georgia
  • BSEd, University of Georgia
  • MED, University of Georgia
  • EDd (IP), Northcentral University
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