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Public Relations Campaign Strategy

Be sure to address the following:
List objectives for the PR Campaign
Identify the organization's publics
Write a media release and create a media distribution list for the media release

Develop a tactical plan utilizing at least five of the PR tools listed below:
1. Event planning
2. Open house
3. Press conference
4. Community event
5. Promotional
6. Corporate newsletter (internal and/or external)

Solution Preview

Public relation is the art and science of building relationships between an organization and its key publics.
(en.wikipedia.org/wiki/Public_relations)
Our PR plan defines the tasks that must be done by the PR team for organizing. managing and follow up after event It includes a breakdown of tasks, dependencies, task budgets, task start and finish dates, task durations, and resource assignments. All of these components will allow benchmarking the progress against the time and resources.
We will have fashion show to promote Little Gym. We will have sporty ambiance in the fashion show highlighting our state of art facilities. Thus we will use public relations plan to generate the euphoria of the fashion show to promote our Gym.

List objectives for the PR Campaign
a) To promote Little Gym as the state of art Gym for the users
b) To reiterate the customer delight.
c) To enhance the corporate image amongst the stakeholders
Identify organization's publics
The organization's publics are customers, vendors, employees, society, investors, government and other stakeholders. Here the main issue is to promote the uniqueness of the Gym and making the public aware about the state of art facilities provided by Gym

Write a media release and create a media distribution list for the media release
Media release

As a part of Little Gym's continuous endeavor of customer delight, we have installed state of art facilities for our users. Thus this will enhance the users delight. A unique combination of facilities apart from top class health counseling will help our customer to have healthy and fit body. ...

Solution Summary

List objectives for the PR Campaign
Identify the organization's publics
Write a media release and create a media distribution list for the media release

Develop a tactical plan utilizing at least five of the PR tools listed below:
1. Event planning
2. Open house
3. Press conference
4. Community event
5. Promotional
6. Corporate newsletter (internal and/or external)

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