global markets and global marketing
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What conditions have led to the development of global markets and global marketing? How can an increased interest in global markets by American organizations be explained? Why is it important for organizations to have a global awareness?
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The advent of cheap access to information and improved/cost effective communication tools such as internet and email, reduced trade barriers between nations and promotion of free trade and trade agreements between nations and increasing interest among companies to explore new emerging markets and obtain comparative advantage by ...
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What conditions have led to the development of global markets and global marketing?
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