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Implementation strategies for global expansion

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Using the attached information, can you please help me with the following? Thank you!!

VII. Implementation
A. Implementation (This is where you can be creative using the information you have already provided. You will need to make up the programs, people, and finances.)

B. Programs (Be creative! What programs would you want the company to implement?)

C. People (Who is currently employed that could be used to implement your recommended strategy? Who would need to be hired?)

D. Finances (What will it cost to implement your recommendation?)

VIII. Evaluation and Control (Who will manage the implementation? What questions will need to be asked?)

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VII. Implementation
Programs (Be creative! What programs would you want the company to implement?)

In order to embark on the expansion plan in a new market, Panera will need to shortlist attractive emerging markets and make forays into each market one by one. For this purpose, Panera will need to extensive country risk analysis via primary/secondary research to identify the relative attractiveness/challenges of each market. The research will include extensive analysis of industry and the local economy, political, social and cultural risks, financial risks including exchange rate related risks, competitive scenario, growth opportunities, etc.

Once a particular market is shortlisted, the company would need to decide on an entry strategy, i.e., wholly owned subsidiary, Joint Venture with a local player, etc. and create a localized strategy addressing the peculiar needs and preferences of the local market from cultural, competitive, social and economic perspective.

The company would need to create localized marketing strategy, be it related to product, price, promotion or distribution as each country differs from others due to peculiar cultural characteristics. Hence, the company will need to adapt ...

Solution Summary

This solution discusses implementation strategies for Panera Bread's global expansion.

See Also This Related BrainMass Solution

Implementing Business Strategy Internationally

Approaches to Global Strategy
Choose two international countries, one to serve as the base for your domestic organization (it cannot be in the United States), and the other as a target for expansion of the organization. You may use the Riordan Manufacturingâ?"Hangzhou, China, Operation as your domestic organization for this assignment.

Assist in writing a paper in which you do the following:

Identify the phases of the strategic management process.
Compare domestic and international approaches for each phase.
Summarize a global comparison between domestic and international approaches to strategic management.
Explain the role of ethics and responsibility in each phase.
Summarize the role of the entire strategic management process in global strategy.

Format your paper consistent with APA guidelines.

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