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Purchasing Behavior and Company Strategies

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Please help answer question 1 in a substantive way and in 160 words for question 1, and use text and article references/citations.

Please help answer question 2 in a substantive way and in 250 words for question 2, and use text and article references/citations.

Support both responses from articles or outside sources for the answer. References are required. Format citations and references correctly for the support. Responses should have both citation and reference.

1. Discuss values, attitudes, perceptions, and lifestyle, as well as how they relate to purchase behavior.
2. How often should a company review or change its target market and positioning strategies? What factors contribute to a company's decision to change strategies?

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Solution Summary

The expert examines purchasing behavior and company strategies. The values, attitudes, perception and lifestyles are examined.

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Answer:
1) Values are personally or socially preferable modes of conduct or states of existence that are enduring. Value comes from income, education, self confidence, health, eagerness to buy, intelligence and the energy level of any consumer. Value influences a consumer to buy any product that can maintain its value personally as well as socially. Perception is a process by which an individual uses information to create a meaningful image of any product in his mind by way of selecting, organizing and interpreting. Attitude is defined as a learned predisposition to respond to an object or class of objects in a consistently favourable or unfavourable manner. Attitude may change with change in belief and perception. For ...

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Jayant Kumar, MBA
Education
  • MBA, Indian Institute of Finance
  • Bsc, Madras University
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