Value-added Components Blockbuster & Distribution Channel
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Discuss value-added components Blockbuster could offer to the movie studios to entice them to more closely align with Blockbuster as a distribution channel
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Solution Summary
This detailed solution discusses value-added components Blockbuster could offer to the movie studios to entice them to more closely align with Blockbuster as a distribution channel. APA references and examples are given.
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Blockbuster could offer in-store and online movie ties with promotional merchandising. For instance, for Disney, Blockbuster could offer 'Cars' merchandise next to the movie in-store and online. In addition, Blockbuster could offer Disney the opportunity to sell packages to the new Cars attraction at Disneyland through Blockbuster. Since Blockbuster operates over 900 stores (http://www.blockbuster.com/stores) ...
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