For the Spark Nano GPS tracker, conduct an evaluation of the factors considered when selecting an advertising campaign strategy, such as media coverage, media timetable, budget, and specific advertising message.
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the solution is in the attached document, with references.
When considering and advertising strategy for the Spark Nano GPS tracker, the
competitive advantages of the product size and cost. relative to competing products, must be
considered. Media coverage should focus on highlighting the desirable features of the product.
If mass media is used, the specific advertising message should appeal to a variety of market
segments. For the Spark Nano product, segments will include families with teen drivers, spouses
and small to medium sized businesses. While the message should focus on the added value, it
should emphasize how the cost benefits the family or how the ...
The expert examines selecting an advertising campaign strategy.
Presentation notes. Selected organization is Calvin Klein.
Create presentation notes on niche marketing and customer involvement for your team-selected organization. Include speaker notes for each of the slides. The presentation should explain the following:
· Potential target market niches for your selected organization
· USP strategies involving customer input that could be used by the organization
· At least three things that could be changed or added based on customer feedbackView Full Posting Details