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Selecting an advertising campaign strategy

For the Spark Nano GPS tracker, conduct an evaluation of the factors considered when selecting an advertising campaign strategy, such as media coverage, media timetable, budget, and specific advertising message.

389 words, two references


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When considering and advertising strategy for the Spark Nano GPS tracker, the

competitive advantages of the product size and cost. relative to competing products, must be

considered. Media coverage should focus on highlighting the desirable features of the product.

If mass media is used, the specific advertising message should appeal to a variety of market

segments. For the Spark Nano product, segments will include families with teen drivers, spouses

and small to medium sized businesses. While the message should focus on the added value, it

should emphasize how the cost benefits the family or how the ...

Solution Summary

The expert examines selecting an advertising campaign strategy.