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Preferable Store Environments for Different Demographics

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Considering various demographic segments such as older shoppers, teenagers, single mothers, and single, working professionals. What type of store environment might each of these shoppers prefer? What attributes might each segment rate as the most important?

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Solution Summary

This solution discusses different types of store environments that people from different demographic segments might prefer.

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Hello. I provide the following to assist you.

Considering the various demographic segments;

Older Shoppers: Most older shoppers that I am familiar with prefer department stores that have been around for a long time like J.C. Penney and Macy's. I believe that these individuals feel that these types of stores are well known and the quality of products is better than many current retail stores. The attributes they might rate as most important would be quality.

Teenagers: I think that teenagers prefer stores such as Hollister or Old Navy. These ...

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