2. Survey Questions
3. Survey Analysis
Also, prepare an analysis of your survey. Determine if you have used the appropriate measures to research your business problem, and identify the level of measurement being used for each of your survey questions.© BrainMass Inc. brainmass.com October 24, 2018, 9:56 pm ad1c9bdddf
2. Survey Questions
We have to create the questionnaire and the survey analysis for the GSM phones and PCs to EU. The European Union (EU) is a union of independent states based on the European Communities and founded to enhance political, economic and social co-operation. Formerly known as European Community (EC) or European Economic Community (EEC). The European Union has 25 member states, an area of 3,892,685 km² and approximately 460 million EU citizens as of December 2004. If it were a country, it would be the seventh largest in the world by area and the third largest by population after China and India. The European Union has land borders with 20 nations and sea borders with 31.
Market research can be described as information gathered in order to better understand an industry, product, or potential clientele. There are two basic types of market research consisting of primary and secondary. Primary market research consists of specific information collected to answer specific questions. A few examples include user surveys, focus groups, phone interviews, and customer questionnaires.
We are using Survey to collect the data. It is used to:
? Used to Capture a Wide Variety of Information
? Measuring the relationship between actions & needs, desires, preferences, motives and goals
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Data Gathering and Analysis
Review Cooper and Schindler's 2008 article, "Starbucks, Bank One, and Visa Launch Starbucks Card Duetto Visa," located in Resources, and address the following components in your assignment:
• Answer discussion questions 2 and 4 at the end of the case.
• Describe any ethical issues that should concern Starbucks about this initiative.
• Summarize the use of qualitative data to support business decision making. Consider different types of qualitative data collection and analysis methods and the ways in which they can support business decision making and strategies.
Include graphs or tables where helpful and make sure all of your final answers address all parts of this scenario.
APA reference, no copying from websites.