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International Data Collection

Turmeric & Spice want you to survey all the spice importers in their business. You know that the average rate of response to email and electronic surveys is 30% and that T&S has 100 importers located around the world. Create a metric based plan for building buy-in from the importers so that you do get at least 30% (and hopefully greater) participation. The plan should include the timing building and delivering the survey, and analysis of the data. Your plan must add value to the organization through measurement and evaluation. Submit your plan here, should be between 3-4 pages in length using APA format

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In this case, we have a company called Turmeric &Spice (T&S) that wants us to conduct a survey consisting of one hundred percent of the spice importers in their business. The average rate of response for T&S currently is approximately thirty percent, which is significantly less than half of all potential responses. The population being surveyed of importers includes one hundred importers worldwide. Due to the circumstances stated, a metric based plan is needed by T&S to build buy-in from the one hundred importers so that we can expect a minimum of thirty percent of the importers to participate. The plan also needs to be designed to include timing building and delivering the survey. A data analysis also will constitute part of the plan. The total plan must add value through measurement and evaluation.

One of the most significant points in this plan is that it needs to be in the form of a survey, at the request of T&S. Because it is a survey, there are certain elements that need to be considered. The survey questions have to be unbiased and cannot be construed as loaded questions. The main goal of the survey is to get buy-in from as many of the one-hundred importers as possible. The information would be collected and subsequently analyzed for use by T&S. If the data is collected and analyzed properly, T&S can use the information to their advantage in several different ways. This will ultimately have the potential to increase the total global market share of T&S.

It would benefit T&S most if the metrics were designed similar to the way that the metrics are designed on a balanced scorecard. In this instance, the metrics would all be ...

Solution Summary

Turmeric & Spice want you to survey all the spice importers in their business. You know that the average rate of response to email and electronic surveys is 30% and that T&S has 100 importers located around the world. Create a metric based plan for building buy-in from the importers so that you do get at least 30% (and hopefully greater) participation. The plan should include the timing building and delivering the survey, and analysis of the data. Your plan must add value to the organization through measurement and evaluation. Submit your plan here, should be between 3-4 pages in length using APA format

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