Identify the specific metrics that one can use to measure internal marketing project implementation across cross-functional groups, departments, and suppliers (delivery, timing, etc.)
Metrics for Research and Development Department
New Product Score
New product score will help the company to determine as to whether the product would be marketable. The new products will be given score by the R&D staff and marketing staff. After determining the product score and suggestion given by marketing staff, R&D will adjust the products accordingly.
Metrics for Suppliers
Delivery date of the Products or Services
Delivery date can help the company to determine whether they would be able to deliver the products or services to the customers as scheduled or not. The old data of delivery date can be used to compare the improvement of the suppliers.
Amount of Defective Products Delivered
The number of the defective ...
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