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    a WBS for PSCHSE Manufacturing Company

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    You are a manager at PSCHSE Manufacturing Company, a company that produces plastic storage containers and sells them to the home consumers through home sales events. At the company's quarterly meeting, the head of marketing described a new product that is to be introduced in the first quarter of the next fiscal year, approximately 9 months from now. She also announced a major initiative to implement a new marketing and customer service program that will greatly increase market penetration and enable sales to the home consumer. Part of that project will require a new customer relationship management (CRM) system. A solution evaluation and selection project has already happened and a CRM system has been chosen. You are from the marketing department and will be managing the entire initiative, including the new CRM system. Ben, from IT, will be the team leader for the CRM application implementation.

    You were talking with Ben about some of the projects he has led, wanting to get to know his management style better. You were discussing what went well and what did not go so well with one of his last projects. Ben said he had a problem setting realistic dates with the sponsor. It seemed that every time he set the date for a milestone, someone on the team would tell him about more work that needed to be done that moved the milestone out. Ben had to keep going back to the sponsor with revised dates, thus pushing the project end date out longer. You asked him for a copy of his project schedule so you could get a sense of how he builds them. You also wanted to get an understanding of the solution delivery life cycle that he will use.

    You are starting to create the project's WBS, focusing on the CRM implementation. Using the library, create a WBS for this part of the project, being sure to define the phases and the deliverables created in each phase. Choosing 1 deliverable, define the activities needed to create that deliverable. Also, define the dependencies between each of the activities.

    Use Microsoft Project to document the project's WBS.

    Include a brief but specific appraisal of the usage of Microsoft Project as a tool for estimation and how this technology assists in project planning.

    Additionally, prepare a document with instructions as to the appropriate view to communicate the WBS to Ben and his team.

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    Solution Preview

    See the attached files.

    The response addresses the queries posted in 927 words.

    //After preparing the work breakdown structure for the project based on CRM implementation in the company's business portfolio, we will write about the instructions to be followed by the team that will be assigned with the project task. It will provide assistance in understanding the key aspects covered under the different phases of the project and the respective deliverables from the activities to be performed.//

    CRM software implementation is the main goal of the project to manage the marketing and customer service program for the new product. Strategic approach is essential to be followed for adopting transparent process to manage system requirements in accordance with the expectations of the customers.

    Instructions to Communicate the WBS

    The WBS is divided into five phases each having different deliverables accompanied by a set of defined activities. The project phases are divided into key deliverables from the phase, which are further sub-divided into activities to be conducted during the completion of specific project phase. Below mentioned table summarizes brief explanation about the key project phases, deliverables and corresponding activities, which will provide assistance to the team responsible to hold the project.

    Phase 1: Planning
    Initial planning about the project requirements are to be planned

    1.1 Identification of Project Team

    1.1.1 Identify team members
    Project manager, sponsor, marketing executive, IT executive and IT resources will be identified.

    1.1.2 Define clarified goals of project
    Clearly defined set of project objectives (considering ...

    Solution Summary

    The response addresses the queries posted in 927 words.