Explore BrainMass
Share

PR in Action

This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

PR In Action Paper and PPT.

Please help me prepare a 1400 to 2100-word paper in which I can describe effective uses of PR. Give at least three real-world examples of effective PR. Be sure to correctly cite your sources.

Prepare four to six PowerPoint slides illustrating your PR in Action Paper.

© BrainMass Inc. brainmass.com March 21, 2019, 3:38 pm ad1c9bdddf
https://brainmass.com/business/pr-action-paper-ppt-159058

Solution Preview

Introduction:
Public Relations are composed of many marketing tactics that enable companies to enhance credibility and image. It can also assist in developing goodwill and influences public opinion. Forms of PR tactics are speeches, special events, news releases, and annual events. PR is targeted to a specific audience. Using public relations is a very affective way of saying that the organization is, what the organization does, and how the organization may make a difference. An effect public relations campaign may be applied in various forms. Most of the public are more familiar with flyers, brochures, and websites. The organization may us various tactics depending on the needs of the organization and what message it is trying to convey. Depending on the objectives of the organization, many factors may be involved in developing an effective public relations campaign. Such factors would include size and location. The message being conveyed would also depend on the characteristics of the audience and the organization's budget. Some examples of effective PR strategies include publicity, special events, newsletters, press releases, charitable contributions, sponsorships, and thank you letters.
Use of Public Relations
The use of public relations and advertising are often confused. They are very different and produce different results. One distinct difference is the extent of their message control. Advertising often allows less control over the message that is sent to the public. No matter how interesting an advertisement might be, it is recognized as a self-serving communication.
Public relations offer more control over the message, and it has a longer shelf life, especially due to the popularity of online newsrooms with archived press releases. Public relations afford the credibility of unbiased third- party endorsements. Rather than paying to get advertising placed, a publication is freely giving space to a story about your company and/or product. This type of endorsement can be a powerful tool in shaping public opinion.
A well-planned and organized public relations program can help generate continuing enthusiasm for an organization while attracting new clients, members, etc. A solid public relations program will also draw public attention to the significant benefits that an organization has to offer or will bring to society; and finally, a good plan will strengthen and/or develop friendships/relationships with the local media.
Example #1 of ...

Solution Summary

Public Relations are composed of many marketing tactics that enable companies to enhance credibility and image. It can also assist in developing goodwill and influences public opinion. Forms of PR tactics are speeches, special events, news releases, and annual events.

$2.19