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Public Relations - Smith's Consulting

Identify the selected organization's P.R. issues based on this scenario.

Smith Systems Consulting is experiencing security issues associated with operating on the Internet.

Here is some info on Smith's Systems Consulting:

Smith Systems Consulting, Inc. has the competencies - technology, skills, and capabilities, to join you in realizing your strategy, from concept to a fully functional Web site, built with cutting edge programming, database, and networking tools, methods, and techniques. Once your site is deployed, SSC can help optimize operations through highly responsive support and high availability maintenance services.Serving clients since 1994 with high value Web and business application services, SSC is your preferred partner when the goal is optimizing business results through a highly effective Web market presence.

From custom web design to database solutions and network applications, SSC has the knowledge and experience to make your project a success.

Let us help you design and implement your network or website or custom programming project.

We offer the latest server technology to provide safe and secure web site hosting.

Our skilled and experienced staff can help you develop your newest technology project or upgrade your current system.

To keep customers returning to your web site you need to keep it current. We can help.

Let our database experts design and develop a database system that will meet your needs.

We offer premier support services to our clients.

Our highly qualified programming staff offers services to meet your programming needs.

Solution Preview


The basic work a good PR Manager does is that he encourages the media (newspapers, magazines, TV and radio) to say good things about your product/service or whatever it is that you want to promote so that more people buy your product/use your services/think you're great.

The definitions covering the basic tenets of PR is as following:
One of the earliest definitions of PR was coined by Edward Bernays. According to him, "Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance. "
According to two American PR professionals Scott M. Cutlips and Allen H. Center, "PR is a planned effort to influence opinion through good character and responsible performance based upon mutual satisfactory two-way communication".

The basic Frame- Work of Public relations involves:
1. Evaluation of public attitudes and ...

Solution Summary

The solution identifies and discusses the P.R. issues for Smith's Consulting.