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Cape Flounder Chamber of Commerce

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You've been hired by the Cape Flounder Chamber of Commerce to improve the town's image, and you've suggested sponsoring a charitable event. As a PR consultant, what kind of event would you recommend, what would you call it, and how would you promote it? Write a short essay.

You are the PR specialist for a large, well-known company that produces recyclable plastic. A by-product of the manufacturing process is a small amount of toxic waste, which is supposed to be discarded through contracts with disposal companies. An environmental group comes to your CEO with a disturbing story?evidence that the employee in charge of dealing with the disposal companies is pocketing the money designated for that purpose and dumping the toxic waste in a local river. Your CEO investigates immediately and discovers the story is true. As the company's public relations expert, what do you do? Write a short essay and be sure to address only PR issues.

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You've been hired by the Cape Flounder Chamber of Commerce to improve the town's image, and you've suggested sponsoring a charitable event. As a PR consultant, what kind of event would you recommend, what would you call it, and how would you promote it? Write a short essay.
I would organize a festival. Since, I have been hired by Cape Flounder Chamber of Commerce, there would be several business related stalls, competitions, lectures and business launches in the three day festival. Since the target is to improve the image of Cape Flounder in the perception of other neighboring towns and the district, there would be publicity by way of information in district newspapers, information leaflets, flyers and other local publication in the district so that everyone visited Cape Flounder during the three days. There would be selective reporting in magazines, radio television and the internet. The overall ...

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Hatim Baxamusa, MBA
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  • MBA, Eastern Institute for Integrated Learning in Management
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