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Disney Theme Parks & International Expansion

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As CEO of Walt Disney Company, would you consider opening more theme parks internationally or focus on the existing locations? If you were to expand internationally, what markets would you find to be most attractive and solid investments for the company?

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Solution Summary

This solution discusses if Disney should expand theme parks internationally, and where. Includes APA formatted reference.

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I would focus on existing locations. It is difficult to translate "the happiest place on earth" to a new country. When Disney Shanghai opened, the company struggled to avoid the issues it had faced when opening Disneyland Paris (Martin & Making, 2016). In Paris, were complaints about the dress code, the noise, and the overall culture (Martin & Making, 2016). It is difficult to transport an American institution to other countries, even when the brand is as popular as Disney. There are issues with ...

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Sally Baldwin, Ed.D
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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