International strategy
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I have researched and studied the Disney themparks and wanted so help or advise to see if my anwsers to the questions attached are correct. Please help in adding or providing more comments.
1. What do you think motivated Disney to set up parks abroad, and what might be the pros and cons from the standpoint of the Walt Disney Company?
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This discusses the international strategy of Disney theme parks
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1. What do you think motivated Disney to set up parks abroad, and what might be the pros and cons from the standpoint of the Walt Disney Company?
Disney is motivated to set up parks throughout the world to expand its sales of merchandise goods as well as attendance to their theme parks. In addition, with the expansion of the parks, Disney can play a role in spreading advertisements of their movies and the ideology that Disney is a Place of Dream and happiness. Disney is motivated to also acquire more resources by their expansion, for example, Disney wants to create a park in Shanghai so that it can facilitate in probably creating a Disney channel for the Chinese people. Lastly, Disney wants to minimize the risk of their parks in America in case they do poorly they can gain their profits in Asia or Europe.
Pros:
- Sales expansion
- Resource acquisition
- Risk minimization
Cons:
- There are cultural factors which will inhibit the company from conducting business. For example, Paris was concerned that Disney was ruining their culture with American products and ideology.
- There are geographic influences to see where to place the park and where it would be profitable. Also, which area is closer to the population of the area and mass transportation?
- Competition of amusement parks.
- Political and legal drawbacks of certain countries.
Comments: This issue deals with the evaluation of internationalizing the business of Disney. The points mentioned are adequate. The additional pros that can be added are:
? Maximizing the wealth of the stakeholders by tapping the opportunities in the emerging economies.
? The strengths of Disney is its brand and is recognized all over the ...
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