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    Walt Disney in Tokyo, Paris, and Hong Kong

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    Why do you think that the world's largest theme park operator, Walt Disney Company, was motivated to establish parks in Tokyo, Paris, and Hong Kong? What particular market characteristics of each of those sites do you think were especially attractive? If you were the CEO of the Disney corporation, would you establish additional foreign parks, and if so, when, where, why, and how? If not, please state in detail the rationale for your decision.

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    Solution Preview

    Tokyo, Paris, and Hong Kong are all large metropolises where population numbers alone will guarantee high attendance. Large populations assure large numbers of children.

    The modernization of both Tokyo and Hong Kong in the past few decades also could contribute to the decision to place theme parks in those cities. Paris has been ahead of both. Both the recent modernization and the large population promising large numbers of children ...

    Solution Summary

    Why would Walt Disney establish theme parks in international cities and what other cities might attract the themepark giant and why?