Purchase Solution

Target Market,types of retaiers,index of retail saturation,

Not what you're looking for?

Ask Custom Question

LO1 -2) What three criteria should be met to target a markes successfully?

LO2 - 3) What types of retaiers whould be best suted for a neighborhood shopping center?

LO3 - 7) Why do geographical information systems include both physical and cultural geography? Give examples of physical and cultural data that may be included in geograohica information system.

LO4 - 10) What is the index of retail saturation? How is it used in making a location decision?

14) What are two important factors in the retail gravity theory?

Purchase this Solution
Solution Summary

Target Market, types of retailers, index of retail saturation and retail gravity theory are examined.

Solution Preview

Hi

The attached file contains the answers to the above mentioned questions in detail.

Regards

LO1 -2) What three criteria should be met to target a market successfully?

Three criteria that must be met to target a market successfully are:

1. Market should have a low level of retail saturation. This takes care of the competition involved in the area
2. Market should have a high Market Expansion Potential (MEP).
3. Proximity to distribution systems used by firm, labor market, government policy, local tax law etc.

LO2 - 3) What types of retailers would be best suited for a neighborhood shopping center?

Food superstore, Food supermarket, Jewelry, liquor/wine, Drug, Drug superstore, Restaurants, Beauty shops, Fast food joints, Laundry, Video Rental, Cards and gifts are the most common retailers that are best suited for a neighborhood shopping center.

LO3 - 7) Why do ...

Purchase this Solution
Free BrainMass Quizzes
SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Introduction to Finance

This quiz test introductory finance topics.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

View More Free Quizzes
Related BrainMass Solutions

  • Walmart- product line classification, assortment, position

    Because they offer a high quantity in their product assortment, they are able to use pricing strategies at below market level to their advantage, which drives continual demand to their retail and online locations.

  • Retailer Types, Decisions, and Examples

    This is by far one of the most successful retail operations in the world. Plus they top the stock market compared to other retail industries.

  • Differences between Sears and Target

    One of the main problems with Sears is that it continued to hold on to an outdated mall-heavy real estate portfolio, which was based upon the erroneous belief that because of market saturation, the company could only grow from venues outside of its core

  • V8 Fusion

    How will it focus on your target market? Our pricing will be competitive. We understand we are entering a market that is currently near saturation with different products.

  • private brands

    Retail job types www.materialsmanagement.info/purchase/ www.download-it.org/...

  • Characteristics of Different Types of Marketing Strategies

    Both kinds of retail outlets are involved in using all types of promotional activities like discount coupons, online marketing and selling, etc. to gain more share of market (Nordstrom, Wal-Mart lead retail satisfaction poll, 1993).

  • Opportunity Analysis Communications

    Target market analysis: The main target market of the company is the USA and the company has uses the public relationship and personal selling strategies in en effective manner to communicate the business message to the target market (Kotler, 2002).

  • changes in the environment affect marketing decisions

    The target market of chocolate bars is to have a quick tasty snack, have a shot of energy, and to feel refreshed.

  • identify demographics and geographics

    Describe the competition sources and types. 3. Calculate the size and trends of the market

View More Related Solutions