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    Segment Criteria for Marketing

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    Please provide brief specific examples of how to identify segmentation criteria that impact my target market selection for my new product/service which is McDonalds, and debit transactions?


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    Examples to identify market segmentation for McDonalds and debit transactions:
    <br>1. Age: Children, families, and people that are old enough to have a bank account and debit card. Younger consumers are more likely to use a debit card.
    <br>2. Disposable Income: Enough income to want to eat at ...

    Solution Summary

    The expert examines segment criteria for marketing.