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Segment Criteria for Marketing

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Please provide brief specific examples of how to identify segmentation criteria that impact my target market selection for my new product/service which is McDonalds, and debit transactions?

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The expert examines segment criteria for marketing.

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Examples to identify market segmentation for McDonalds and debit transactions:
<br>1. Age: Children, families, and people that are old enough to have a bank account and debit card. Younger consumers are more likely to use a debit card.
<br>2. Disposable Income: Enough income to want to eat at ...

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