Share
Explore BrainMass

Healthcare Marketing Technology: Benefits and Challenges

What are the benefits and challenges of one technologically-based communication modality that involves patients and health care providers?

Please include 1 reference.

Solution Preview

According to Korus (2010) the Internet is a communicative tool that is increasingly becoming more popular as a service for health related issues; accessing the Internet for health related purpose may prove to be advantageous for many people but there are also many disadvantages or problems that arise when dealing with health issues and computer-mediated communication (CMC). According to this author, citing Kreps and Thornton (1984) 'human communication is the singularly most important tool health professionals have in providing health care to their clients'.

According to Korus (2010) one of the first and most prominent modalities used on the Internet is email, and email is also the most commonly used modality for the communication of health related issues that focus on a communicative interaction between therapists or counselors and patients (citing Holmes, 1998). For example, according to these authors, email provides a therapist and client the private domain wherein they can exchange information; the nature of email allows both the client and therapist the necessary time to formulate an appropriate statement or response; it also allows ...

Solution Summary

The solution discusses the benefits and challenges of one technologically-based communication modality that involves patients and health care providers

$2.19