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Healthcare Challenges for Providers

Analyze three of the greatest challenges that health care providers will confront in the next few years due to health care reform, the changing health care marketplace, and the economic climate. Evaluate specific roles that health care marketing can play in assisting health care organizations to overcome each of the challenges that you identified. Explain the single most important marketing action you would take as a chief marketing officer (CMO) to address one or more of the issues that you discussed. Support and justify your position with appropriate references.

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One of the greatest challenges that healthcare providers will confront in the next few years due to healthcare reform, is the tremendous challenge of being able to handle a large number of patients or clients with a shortage of nursing staff that is presently plaguing the healthcare industry. This challenge will be particularly tough due to the fact that healthcare providers will have a growing number of clients and patients, due to the fact that more individuals will be insured and able to obtain adequate healthcare services, while the nursing shortage has not been adequately remedied. A second great healthcare challenge that healthcare providers will confront in the next few years is for organizations to be able to function effectively in a marketplace ...

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