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Define marketing

Prepare a paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation.

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I can't write your paper for you, but I can help provide you with ideas, which you can elaborate further on.

I would like to firstly define marketing. This is a tough one, since I am a market researcher by profession, I understand how formal and far fetched "marketing" is.

My definition of marketing is: a team of creative individuals who work to promote and advertise the product to place it firstly in the mind of consumers.
- The problem with this is that marketing in theory contains these following activities also known as the 4-Ps
- Developing the product
- Pricing the product
- Promoting the product
- Deciding what people to sell the product to

One formal definition from the American Marketing Association is:
An organizational function and a set of processes for creating, ...

Solution Summary

This posting provides my person definition of marketing, as well as several definitions from marketing experts. It also provides three real life examples of the necessity of marketing.