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Marketing strategy for a women's clothing store

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I need help in preparing a marketing strategy for a pretend women's clothing store I plan to open in Poinciana, FL.

In 3-5 pages, I have to address the following areas:
- Please describe the marketing strategy and then explain how you plan to use marketing strategies to promote your business.
- Include the necessary marketing research you either have done for your business or are planning to conduct. The costs of these items/activities should also be itemized and included in this section of the proposal.
- Include ongoing costs as well as one-time fees.

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I need help in preparing a marketing strategy for a pretend women's clothing store I plan to open in Poinciana, FL

In 3-5 pages, I have to address the following areas:

- Please describe the marketing strategy and then explain how you plan to use marketing strategies to promote your business.

The marketing strategy has to one that helps the clothing store establish itself in Poinciana, Florida. Poinciana is located in in the counties of Osceola and Polk counties. The median income for a household at Poinciana was $37, 172 according to the last census. and the median income for females was $20,934.

So, the marketing strategies for a store selling women's items should have an overall strategy of selling excellent quality products at very low prices. The store should have most brands that women of Poinciana seek so that they do not have to go to other stores. Since, this is an area with a relatively small population; there will be three lines of women's clothing's that will be marketed from the store at Poinciana. These will be outerwear, dresses, skirts and pants, the second line will be swimwear, shoes, and accessories, and the third line will be party-wear, dresses and accessories. The three lines will fulfill most of the women's clothing needs at Poinciana. The purpose of having a store that meets comprehensively the need for women's clothing is that women do not need to visit any other shop for their clothing needs. ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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