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Today, your manager (Mr. Smith) reveals that you will be assigned to a team/group to assist the company with its quest to implement a new clothing line of women's swimsuits. He explains to you that you should research the procedure for implementing a new clothing line and explain the models and heuristics that would help the company get the new clothing line of women's swimsuits running.

Discuss which of the business procedures would work best for the company's implementation of the new line of women's swimsuits.

Address the following in your report:

â?¢Discuss the business procedure chosen.
â?¢Discuss, in your own words, the business procedure you recommended, and why.
â?¢Explain which decision-making model would work best for the implementation of your company's new clothing line.
â?¢Explain which heuristic(s) would work best for the implementation of your company's new clothing line.
â?¢Discuss your decision-making ideas.
â?¢Discuss awareness and the bounded process associated with the implementation of your company's new clothing line.
â?¢Give at least 3 recommendations that would help the company get the new clothing line running.

The response addresses the queries posted in 1224 words with references.

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The response addresses the queries posted in 1224 words with references.

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The response addresses the queries posted in 1224 words with references.
// Albert Russell Inc, which is a large sized woman apparel manufacturer, is planning to introduce a new product line of women's swim suits. Here, we would discuss about the business procedure that the company should adopt for the expansion. The decision making model and heuristics that the team feels fit for the implementation would also be discussed.//

Business Procedure: After discussing a lot on the business procedure to be adopted with the team members, we reached at a consensus about the business procedure, which is described in the following points-

Marketing Strategy of the Product:

Target Market: The Company aims to launch women's swimsuit and it has been decided in the group meeting that the target market would be sports enthusiastic women and women of elite class.

Positioning: The product will be positioned as the wear with hi-tech fabric and design.

Product: Premium quality swim suits made of using innovative high technology and high quality fabric.

Price: The price of the product would be premium as the company is offering a high quality premium product for its users.

Place: The product would be sold at the sports stores, and showrooms at regional, national and international level.

Promotion: Promotion would be high-budget and aggressive and would be through all major media like TV, newspapers, sports and other magazines using the famous sports women and film actresses as models (Ferrell & Hartline, 2008).

Production Strategy: The quantity produced would not be very high as the target market is sports women and women from elite class. Hence, it was decided that the production would be in-house. The procurement of raw material would be from the same supplier from whom the company is purchasing at present because it is the best quality raw material supplier and is ready to supply the required quality for our new product line of swim suit also. A new space for ...

Solution provided by:
Ashish Sharma, MBA (IP)
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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