Purchase Solution

Marketing

Not what you're looking for?

Ask Custom Question

1. The Super Bowl® is the highest rated TV program of the year. What would you estimate was the rating for it this past year? Based on this information, what do you think was the highest rated program on Network TV?

Answer the Question before you look at the links.

(Now visit http://www.sfgate.com/tvradio/nielsens/
and http://www.nielsenmedia.com).

Now that you know the answer to the above question, what value is there in raking television programming and how can this information be used to develop an advertising strategy?

Purchase this Solution
Solution Summary

This solution provided reasoning behind rankings, and ways to improve it with business strategy.

Solution Preview

The rating for the Superbowl was probably number one. I would think this is the case because it was of the amount of advertisements that is offered in it every year. They have a range of Geico to Bud Light during each commercial break, and are about thirty seconds in length. People all over America watch it, and these are usually NFL football fans. They root on their favorite team in hopes that they will win, although that is not always the case. However, some teams win more than others. Regardless, I would think that the Superbowl is ranked high because of how popular it is, and how much businesses and television make a big deal out of it. In fact, if my favorite team is playing, then I am likely to watch it too. However, ...

Purchase this Solution
Free BrainMass Quizzes
Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Motivation

This tests some key elements of major motivation theories.

View More Free Quizzes
Related BrainMass Solutions

  • Marketing Research and Marketing Strategy

    IMPORTANCE OF MARKETING RESEARCH IN RELATION TO MARKETING STRATEGY AND TACTICS 1. Marketing research helps define and clarify the marketing objectives. 2. Marketing research helps develop the approach to meeting the marketing objectives. 3.

  • Domestic Marketing vs. International Marketing

    331475 Domestic Marketing versus International Marketing 1. How is domestic marketing different from international marketing? 2. Why should businesses be concerned with international marketing? 1.

  • marketing strategy of companies

    The marketing research was influenced by the marketing strategy, and the marketing strategy is influenced by the results of marketing research.

  • Market planning and essential components of market planning

    What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans? Why is planning important in marketing?

  • Evaluate the organization of a marketing department.

    Directors typically are divided by Product Marketing and Communications Marketing.

  • Marketing Capabilities

    491219 Marketing Capabilities and Marketing Resources How can the internal components or capabilities of an organization help or hinder the marketing activities? What can get in the way and what can be a boon to a marketing effort?

  • Marketing and Marketing Communication

    558183 Marketing and Marketing Communication We learned about marketing communication this week and also discussed marketing concepts in general. Explain the difference between marketing and marketing communications. Be sure to support your answer.

  • Marketing

    The marketing mix affects the development of the marketing strategy and tactics. The marketing mix is developed in accordance with the marketing strategy of the company.

  • Importance of marketing research.

    - Analyze Marketing Performance One of the areas that marketing research may look into are the results of all marketing efforts or the so-called marketing performance.

  • Eeffective marketing planning

    The marketing plan helps the marketing manager monitor the implementation. The marketing plan gives the schedule for implementation of marketing tasks.

View More Related Solutions