1. The Super Bowl® is the highest rated TV program of the year. What would you estimate was the rating for it this past year? Based on this information, what do you think was the highest rated program on Network TV?
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Now that you know the answer to the above question, what value is there in raking television programming and how can this information be used to develop an advertising strategy?© BrainMass Inc. brainmass.com October 17, 2018, 1:14 am ad1c9bdddf
The rating for the Superbowl was probably number one. I would think this is the case because it was of the amount of advertisements that is offered in it every year. They have a range of Geico to Bud Light during each commercial break, and are about thirty seconds in length. People all over America watch it, and these are usually NFL football fans. They root on their favorite team in hopes that they will win, although that is not always the case. However, some teams win more than others. Regardless, I would think that the Superbowl is ranked high because of how popular it is, and how much businesses and television make a big deal out of it. In fact, if my favorite team is playing, then I am likely to watch it too. However, ...
This solution provided reasoning behind rankings, and ways to improve it with business strategy.
Elements of the Marketing Mix and Marketing Strategy
Create a product or service that you want to market (keep it simple). Be creative (don't market a product or service that already exists).
Using the course resources, develop a marketing strategy and marketing mix for this product.
Even though your product/service is not real, imagine that it is and think about the environment in which you would market it.
Include an analysis of the marketing environment and marketing strategy (target market and value proposition).
Include a detailed overview of each element of the marketing mix (product, price, distribution, and marketing communications).View Full Posting Details