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Global Marketing Plan for Monster and Redbull

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Discuss marketing strategy for Monster or Redbull in China.

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Gatorade energy drinks and Red Bull energy drinks manage their global products in China and on a worldwide scale, by concentrating their marketing and distribution efforts on young athletic individuals 34 and under, as well as to working individuals of all ages. Due to the fact that these individuals are in the most need of energy in the completion of their daily tasks, as well as the fact that individuals in China and other areas tend to work longer hours for ...

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  • Criminal Justice, Elizabeth City State University
  • Master of Public Administration, North Carolina Central University
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