Disney Marketing Strategy
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Please discuss the marketing research approach you would use to develop the marketing strategy and tactics for a new product or service for Disney company.
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Solution Summary
The solution discusses the marketing research approach used by Disney to develop marketing strategy tactics in 367 words.
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The Disney Company has many divisions, such as its movie division, television division, merchandising division, its cruise line division and its amusement park division. Today's tough economy is putting a strain on today's consumers and that strain is being passed along to companies such as Disney. How can the company market a new product in such trying times? Easily.
The marketing research approach would be in the form of focus group research. Focus groups will be set up in various cities to cover the true demographic of the Disneyland product. ...
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- Master of Business Administration, University of Phoenix
- Bachelor of Science in Paralegal Studies, Kaplan College
- Business Diploma, Katharine Gibbs Business College for Women
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