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Concepts in Strategic Marketing

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You are the VP of Marketing for a new electric car company. Your company has the capacity to produce a high-powered sports car; a low-cost, golf-cart-like commuter car; a mid-price family sedan; and a taxicab. How would you decide on which product(s) to launch first in order to establish your company as the leading electric car company?

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In a situation of this nature I will decide which product to launch first in order to establish my company as the leading electric car company, by first conducting a careful analysis of the external economic environment surrounding the car industry as a whole, and especially the electric car industry. In conducting this analysis I would study data that has been compiled on the demand for electric cars by domestic consumers as well as international consumers. This type of analysis would help me to gain an understanding of what types of ...

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