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In the US market, Nike's revenues are declining. This posting gives steps that Nike can take to regain its position in the US market.

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In 2025, Nike experienced a ten percent decline in revenues in the US market. Excessive inventory, discounts, and low innovation have been blamed for the decline. Other reasons for the decline in sales are a change in consumer preferences and strong competitors. If you were a manager at Nike tasked with reclaiming the market share of Nike, what steps would you take?

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Solution Summary

What steps Nike should take to recover its market share and increase its revenues is discussed in a structured manner in this position, The related references are also provided

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First, I will change the design of the hoes. Through research and development, I will create innovative design shoes that give unique ease and shock absorption. The shoes will have unique cushioning that will provide cushion as well as energetic take-offs. The shoes will encourage high-performance as well as provide comfort to the feet (1). The construction of new Nike shoes will enable efficient and smooth motion in the feet. Nike will focus on the performance of the users. There will be shoes designed for training, running, and basketball. These shoes will be designed to enhance performance. Nike shoes will be different from those of competitors.

Second, Nike will use value-based pricing. The pricing will be based on what the customers feel the shoes are worth, capturing maximum value from different segments. Nike will ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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