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International Marketing

Missing products
1. I think some companies advertise at the Super Bowl because not advertising may be a signal to the market that they are not doing well. For example, Budweiser and Pepsi always advertise and try to have an innovative, talked-about ad. If they did not advertise one year, would people assume the company was in trouble?

Changing Perception
2. It is interesting that Wal-Mart has always focused on low cost items and they have done so well with that message that people may assume that the Apple product at Wal-Mart is in fact a lower quality/lower cost option. As the producer of a product I would need to think about whether distributing through Wal-Mart would create the right message for my brand. The opportunity to reach millions (maybe billions) of customers would be great, but what would it say about my product?

Internal Information
3. What are the challenges organizations faces when deciding who should have access to information collected from customers? How do you think global data should or should not be shared?

4. Let me offer some perspectives about global customers. I wonder whether it is possible to manufacturer one single product that satisfies the needs of all customers around the world. Or one should develop one standard product and adapt it to different realities and preferences of different cultures in different regions of the world? What do you think?

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Missing products
1. I think some companies advertise at the Super Bowl because not advertising may be a signal to the market that they are not doing well. For example, Budweiser and Pepsi always advertise and try to have an innovative, talked-about ad. If they did not advertise one year, would people assume the company was in trouble?

I do not really believe that people would notice that Budweiser and Pepsi did not advertise on television for the Super Bowl. This is because many others commercials will take that place, and since the game lasts so long as well as the commercials, then it may not make that much of difference. For example, if IBM did not advertise during their normal spot, then people will notice it, but at the same time, they may choose to use the Internet as a feasible option. I know that with how technology is today that many businesses are utilizing the World Wide Web in order to let others know that they do exist. I really believe that people would know that they are not in trouble, unless they are on the news headlines locally or nationally. At this point, I would believe that everyone would worry because of seeing it from the media's perspective. Of course, this is coming from my perspective because of running two businesses, and people know that my organization exists for the better of everyone involved, and would not worry if something did not get advertised because of a lack of finances due to working a plethora of hours, writing a book and balancing school.

Changing Perception
2. It is interesting that ...

Solution Summary

This solution discussed missing products, changing perceptions and internal information.

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