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International and Domestic Marketing Comparison: Brazil/USA

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Assist in writing a paper in which you compare and contrast marketing in your selected country being (Brazil) and in the United States. In your comparison, analyze the marketing environments of each country including, but not limited to, cultural, political, legal, and economic influences. Ensure your sections can easily be found by the busy VP reading your paper.

APA 6th edition standards.

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The solution discusses international and domestic marketing comparison between Brazil and the U.S.

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Compare and Contrast Marketing in Brazil and the U.S

Introduction

Marketing in a foreign country is not as easy as it seems to individuals because it involves consideration and assessment of various country related factors and environments. For successful marketing in a country, it is essential that organizations undertake a thorough analysis of that country in terms of its macro-environmental factors and target customers as without this it would not be possible for an organization to serve that market or nation in an effective and efficient way (Ricks, 2006). The process of marketing involves number of steps and planning that become more critical when a company is planning to market in foreign location.

Here, in this paper, a comparison of marketing environment of Brazil and U.S. will be undertaken along with the consideration of all vital factors and business aspects.

Marketing in Brazil

It is a South American Country. Brazil is the 5th largest country all over the world in terms of its geographical area. It is among the most well-known countries in the world and it stands at 4th position in regard to the popular democracy. The country has a diversified middle-income economy and it is one of the ten leading economies in the world (Background Note: Brazil, 2010). The country's economy has broad variations in the manufacturing, agricultural and mining sectors and in the points of growth. Technology and service sectors also play a substantial role in its economy and are developing quickly.
Marketing in Brazil is highly affected by its different factors like political, economic, socio-cultural, technological, legal, consumer trends, monetary and fiscal policy and financial options available.

The country's government is federal republic and its legal systems are grounded on the codes of Rome. Its political environment ponders the various socio-economic make-up of the country (Country Study: Brazil, 2009). Relations among the Legislature and Executives are tricky in Brazil. Similarly, relations among Federal and the State Government are also difficult that points political imbalance ...

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