Strategies for internet commerce
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Despite the difficulties, many technology companies experienced when the dot-com bubble burst - Internet commerce (e-business) is here to stay. What resources does an International Internet retailer need other than merely a storefront on the Internet? Does it require fewer physical, financial, and human resources than a traditional retailer, or just as many? Explain.
Use the Library search engines and resources to research one of the following companies (Yahoo, Google, EBay, AOL, or other internet companies you may be aware of) and explain why it is so successful despite the failures of other dot.com organizations. Explain what you think made this company so successful.
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Dell Inc., together with its subsidiaries, engages in the design, development, manufacture, marketing, sale, and support of computer systems and services worldwide. It offers desktop PCs and workstations; notebook computers; servers and networking products; and storage solutions, including storage area networks, network-attached storage, direct-attached storage, disk and tape backup systems, and removable disk backup. The company also offers third party software products, which comprise operating systems, business and office applications, anti-virus and related security software. (Yahoo, 2009) Key highlights of this company include:
? A start up by Michael Dell in 1984 with $1000
? In 2005, it became world's largest direct selling computer company with 57600 employees in 80+ countries and customers in more than 170.
? Dell identified trends in the PC Industry and broke away from the traditional "build-to-stock" strategy.
? In 2005, they also decided to branch out and create a diverse IT portfolio: Hence ventured into servers and storage, mobility products etc.
(Yahoo, 2009)
Dell has been successful despite its model which is heavily based on technology. The Company's business strategy is based on its direct business model. The Company's business model seeks to deliver a superior customer ...
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