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    Strategic Plan - Yahoo!

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    Attached is an article in which the following information is to be based on. The article is to be the only source reference.

    Yahoo! Act Two!
    Please provide info to complete the following or guide me.

    1) Background / Overview

    2) Mission / vision/ values

    3) SWOTT Analysis

    4) Brief Description of Yahoo Act Two Case

    5) If Strategy works or not (input thougts appreciated)

    6) Financial Data

    7) Brief Environmental Analysis

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    Solution Preview

    1) Background / Overview

    This is a case about Yahoo, one of the largest internet companies in world. Yahoo, which was incorporated in March 1995, began as a way for the company's two founders to keep track of their personal interests on the internet by listing information in categories and subcategories, which became the core concept behind the business.
    The company's early business model relied solely on the sale of banner ads and pop-up advertising to generate revenues. The success of Yahoo's business model and its potential as a new advertising medium were evident even before the company was incorporated. Yahoo! celebrated its first million-hit day in the fall of 1994, translating to almost 100 thousand unique visitors. Today, Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services. to more than 345 million individuals each month worldwide. Yahoo! is the No. 1 internet brand, globally and reaches the largest audience worldwide.
    This case narrates the challenges which Yahoo is facing and the strategies to tackle them. The time line of the case starts from 2001, when a new but famous CEO Mr. Semel has taken the charge of the yahoo.

    2) Mission/Values/vision
    "Its mission is to become Digital theme park which aims at customer delight by providing comprehensive ecommerce services"

    3) Environment analysis and SWOTT analysis

    The Market environment or external environment has three components: (1) the remote environment which includes economic, social, political, technological, and ecological factors; (2) the industry environment which includes entry barriers, supplier power, buyer power, substitute availability, and competitive rivalry, and (3) competitors, creditors, customers, labor, and suppliers. In the next ten years there may be some changes that may shape the field for all the players in the search engine domain which are listed and discussed hereunder.
    Remote Environment
    In Remote Environment, Yahoo's high priced ...

    Solution Summary

    The solution creates a strategic plan for Yahoo!