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    Development of Internet Strategy for an E-commerce business

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    E-commerce is the trend that most companies are going toward now days. You are to select one business that does not already employ e-commerce and develop an Internet strategy for it. Most of the big corporations already use the Internet for business so you may have to think of something on a smaller scale, for example a local bike store by your house. Use the Internet and the library to research and analyze markets and competitors.

    Then answer the following questions:
    1. What Internet business model would be appropriate for the company to follow in creating a Web site and why?
    2. In what ways can the company benefit from a Web site? What functions should it perform for the company (i.e., marketing, sales, customer support, internal communications, etc.)?
    3. In what other ways might the company use the Internet for its own benefit?
    4. Prepare functional specifications for the company's use of the Web and the Internet. Include links to and from other sites in your design.
    5. Prepare a list of technological specifications for implementation (i.e., what hardware and software are necessary to support your design)?

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    Solution Preview

    Questions:
    1. What Internet business model would be appropriate for the company to follow in creating a Web site and why?

    What Internet Business model do you want to use? You mentioned a flower shop; however, that type of electronic commerce may prove to be more challenging than others since perishable items are involved. Any other business model that works with nonperishables (e.g. books, electronics, etc) may be a better option. Mega-retailers, such as Amazon.com has numerous ways in which retailers can sell stuff online. Visit: http://www.amazon.com/gp/help/customer/display.html/ref=mm_sys_ind_learn?nodeId=1161232

    However, if you wish to pursue flowers, consider reviewing, analyzing, or cross-referencing a website like "Flowers.com." That e-business partners with local florists around the planet to deliver flora to places where they do not physically operate. It involves a great deal of networking and contracts to ...

    Solution Summary

    Development of Internet Strategy for an E-commerce business

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