Case Study: Instant Ads
Not what you're looking for?
Analyze the " Instant Ads" case study (attached)
Answer question Number 1
Analyze the case and apply business reasoning in your analysis (as it pertains to question 1, don't worry about the others). Like a consultant.
*Use APA format, use other resources.
Purchase this Solution
Solution Summary
This detailed solution analyzes the attached case study, Instant Ads, and applies business reasoning to it, like a consultant would. Includes APA formatted references.
Solution Preview
Hope this helps!
The idea of instant ads is compelling. In one sense these ads are useful to the consumer, helping them in their search for products or services in a manner that is more intuitive than ever before. However, consumer privacy is also an issue. The idea that every click made by Internet users is being monitored, sold, and then used to send advertisements back to the consumer is intrusive.
In visiting Yahoo there were three different advertisements pictured each time. None of the ads were interesting or relevant to me now, nor were they likely to be relevant. One ad mentioned my hometown and stated, "New trick allows Oregon drivers to get auto insurance as low as $9." Other than this particular ad, the other advertisements were completely incorrect about my interests- and gender. It appears that I am not a part of the 20 percent of Internet users who "find display ads on Web sites are relevant to their interests" (Laudon & Guercio, 2012, p. 486). Part of the problem is that my Internet search is most likely misleading to those companies using beacons or Web bug. I do a lot of work on the Internet professionally so my searches range from topic to topic and are not a true picture of my personal interests. It would be interesting to reveal the information companies like BlueKai Inc and eXelate Media have on ...
Education
- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
Recent Feedback
- "Thk u"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
- "Thank you!:)"
Purchase this Solution
Free BrainMass Quizzes
Situational Leadership
This quiz will help you better understand Situational Leadership and its theories.
Accounting: Statement of Cash flows
This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.
Cost Concepts: Analyzing Costs in Managerial Accounting
This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.
Employee Orientation
Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.
Balance Sheet
The Fundamental Classified Balance Sheet. What to know to make it easy.