Share
Explore BrainMass

positioning and differentiation strategies

McDonald's has introduced a new line of healthy foods and beverages.

In 350 words, Identify the positioning and differentiation strategies for the product and service. Please provide reference(s).

Discuss how will we communicate, advertise and market our health food product.

Positioning is about how we differentiate our healthy foods and service in the minds of the prospect. Differentiating With Different Types of People...winning customers.

Please provide reference(s).

Solution Preview

Mcdonald's will try to position its product as an affordable line of healthy food and beverages providing health benefits along with taste to its target customers. As Mcdonald's has traditionally been recognized as an affordable fast food retailer, the healthy foods and beverage line should be postioned along the same lines and should appeal to the existing as well as new target customers of the company.

In other words, the new line of healthy foods and beverages will be positioned as a completely new and affordable range of healthy and fresh line of ...

Solution Summary

McDonald's has introduced a new line of healthy foods and beverages.

$2.19