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There are many examples of companies that "walk their talk" about CSR, and there are also examples of companies that could be accused of "greenwashing" (or in the case of Enron, even worse).

Select three companies that span this spectrum. In other words, you should be representing a continuum from companies whose actions match their committed intent to CSR to those where there is a considerable gap between intent and exhibited behavior. Preferably, choose firms that have not been discussed in the module commentary. Explain what companies at one end of the spectrum have done right, and, at the other end of the spectrum, why gaps exist. Demonstrate an understanding of the difficulty of leadership decisions when a conflict arises between the need to make a profit and the commitment to being socially responsible.

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Select three companies that representing a continuum from companies whose actions match their committed intent to CSR

There are many examples of companies that "walk their talk" about CSR, and there are also examples of companies that could be accused of greenwashing (or in the case of Enron, even worse).

Select three companies that span this spectrum. In other words, you should be representing a continuum from companies whose actions match their committed intent to CSR to those where there is a considerable gap between intent and exhibited behavior. Preferably, choose firms that have not been discussed in the module commentary. Explain what companies at one end of the spectrum have done right, andâ?"at the other end of the spectrumâ?"why gaps exist. Demonstrate an understanding of the difficulty of leadership decisions when a conflict arises between the need to make a profit and the commitment to ...

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