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Public Relations: Free Publicity & Propaganda & Bernays

Can you please help me with these questions in this article and video. Below is the link for the article and the link for the YouTube video.

a. Read the article entitled Free Publicity: Worth Its Weight in Gold - http://aboutpublicrelations.net/ucsimon1.htm and list at least three of the ideas presented by the author for obtaining free publicity. Give a current example of each. How effective do you think these techniques are in creating awareness and influencing public perception?

b. Watch the following video, found below: "Edward Bernays on Propaganda & Public Relations." Respond to the questions: What publicity stunt helped launch the era of women smokers? Do you think the plan was ethical? What other PR techniques could he have used? This is the video From YouTube at - http://www.youtube.com/watch?v=V0OrT-8gXMs

Solution Preview

a. Geoff Simon offers various ideas for business owners to generate free publicity. He suggests the becoming an expert on a topic and offer to speak on radio, television, and groups about the subject. I recently heard an author who had written a book (The Billionaire and the Mechanic) discussing the America Cup. She has become the self-professed expert, based on researching for her book. Another example is Sal Kahn appearing on 60 Minutes to discuss online education (and mentioning the Khan Academy). Another suggestion the author offers is to have one's work or one's company work featured in a magazine or newspaper. This can be seen in the Food section almost weekly. In the New York Times different chefs or their restaurants are featured based on new techniques or presentations they have created. Press releases are an additional method for achieving press and can get further mileage if they ...

Solution Summary

This solution involves examples based on ideas presented in YouTube video entitled Free Publicity: Worth Its Weight in Gold - http://aboutpublicrelations.net/ucsimon1.htm. It also gives least three of the ideas presented by the author for obtaining free publicity and discusses the effectiveness of these techniques are in creating awareness and influencing public perception.
It discusses Bernays, and describes the publicity stunt helped launch the era of women smokers and whether the plan was ethical. Includes APA formatted references.

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