Purchase Solution

Public Relations Issues

Not what you're looking for?

Ask Custom Question

1. Compare and contrast public relations and publicity. How are they different? How are they same?
2. Describe the role of primary research as it pertains to public relations. Describe the role of secondary research as it pertains to public relations. Is one more important than the other in PR? Why or why not?
3. Any publicity is good publicity." What do you think this statement implies? What about the potential for and fallout from negative publicity? Please provide at least one example to support your response.

Purchase this Solution

Solution Summary

This detailed solution compares and contrasts public relations and publicity, explaining how they are different and the same. Also, it discusses the role primary research plays in public relations, and the role of secondary research; it also discusses if any publicity is good publicity. APA formatted references and examples are included.

Solution Preview

Here you go- good luck!

1. Publicity and public relations both involve getting information about your cause, brand, or company into the public eye. Seth Godin points out the difference between the two in that public relations involves "the strategic crafting of your story" (Godin, 2009, para. 2). Public relations involves more than just getting your client or product noticed; it involves developing a storyline. Cuclis PR, a public relations firm, states, "the goal of public relations is to mold opinion" (Cuclis PR, 2012, para. 2). Publicity is a part of public relations in that its goal is to get attention, but public relations tends to be much more focused in its intent.

Sources:
Cuclis PR. (2012). What is Public Relations? Retrieved from http://cuclispr.com/pr.html

Godin, S. (2009, 10 March). The difference between PR and publicity. Seth Godin's Blog. Retrieved from ...

Solution provided by:
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
Recent Feedback
  • "Thk u"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
Purchase this Solution


Free BrainMass Quizzes
Introduction to Finance

This quiz test introductory finance topics.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.