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    1. Compare and contrast public relations and publicity. How are they different? How are they same?
    2. Describe the role of primary research as it pertains to public relations. Describe the role of secondary research as it pertains to public relations. Is one more important than the other in PR? Why or why not?
    3. Any publicity is good publicity." What do you think this statement implies? What about the potential for and fallout from negative publicity? Please provide at least one example to support your response.

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    Solution Preview

    Here you go- good luck!

    1. Publicity and public relations both involve getting information about your cause, brand, or company into the public eye. Seth Godin points out the difference between the two in that public relations involves "the strategic crafting of your story" (Godin, 2009, para. 2). Public relations involves more than just getting your client or product noticed; it involves developing a storyline. Cuclis PR, a public relations firm, states, "the goal of public relations is to mold opinion" (Cuclis PR, 2012, para. 2). Publicity is a part of public relations in that its goal is to get attention, but public relations tends to be much more focused in its intent.

    Cuclis PR. (2012). What is Public Relations? Retrieved from http://cuclispr.com/pr.html

    Godin, S. (2009, 10 March). The difference between PR and publicity. Seth Godin's Blog. Retrieved from ...

    Solution Summary

    This detailed solution compares and contrasts public relations and publicity, explaining how they are different and the same. Also, it discusses the role primary research plays in public relations, and the role of secondary research; it also discusses if any publicity is good publicity. APA formatted references and examples are included.