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Robins Public Relations Case Study

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You are the public relations director for Robins in late 1972. Some disquieting information has come to you about the far-higher-than-expected physician complaints about the Shield. Top management has so far been concerned about such reports, especially because of Food and Drug Administration complacency. Develop a plan of action for dealing with potential product safety problems that can be persuasively presented to top management
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-You are the public relations director for Robins in late 1972. Some disquieting information has come to you about the far-higher-than-expected physician complaints about the Shield. Top management has so far been concerned about such reports, especially because of Food and Drug Administration complacency. Develop a plan of action for dealing with potential product safety problems that can be persuasively presented to top management.

Consider the business need for competitiveness advantage ...

Solution Summary

The review into a case study on quality control within a business producing medical product with faulty results.

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1. At what point in the Dalkon Shield's life did unethical practices first become apparent?
2. What should have been done at that point?
3. Can a firm guarantee complete product safety? Discuss
4. What strategy could Dalkon Shield use that would have minimized the problems Robins eventually faced? What might be some concerns with the strategy?
5. After this disaster, do you think Robins could ever have regained a sufficiently respected image to be a viable business under the same management? Under the same name? Why or why not?
6. Do you think prison sentences should have been the fate of top executives?

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