Share
Explore BrainMass

Robins Public Relations Case Study

You are the public relations director for Robins in late 1972. Some disquieting information has come to you about the far-higher-than-expected physician complaints about the Shield. Top management has so far been concerned about such reports, especially because of Food and Drug Administration complacency. Develop a plan of action for dealing with potential product safety problems that can be persuasively presented to top management
references needed/citations

Attachments

Solution Preview

Greetings,

Hope you are well.

-You are the public relations director for Robins in late 1972. Some disquieting information has come to you about the far-higher-than-expected physician complaints about the Shield. Top management has so far been concerned about such reports, especially because of Food and Drug Administration complacency. Develop a plan of action for dealing with potential product safety problems that can be persuasively presented to top management.

Consider the business need for competitiveness advantage ...

Solution Summary

The review into a case study on quality control within a business producing medical product with faulty results.

$2.19