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Robins Public Relations Case Study

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You are the public relations director for Robins in late 1972. Some disquieting information has come to you about the far-higher-than-expected physician complaints about the Shield. Top management has so far been concerned about such reports, especially because of Food and Drug Administration complacency. Develop a plan of action for dealing with potential product safety problems that can be persuasively presented to top management
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The review into a case study on quality control within a business producing medical product with faulty results.

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-You are the public relations director for Robins in late 1972. Some disquieting information has come to you about the far-higher-than-expected physician complaints about the Shield. Top management has so far been concerned about such reports, especially because of Food and Drug Administration complacency. Develop a plan of action for dealing with potential product safety problems that can be persuasively presented to top management.

Consider the business need for competitiveness advantage ...

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