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    PR and Ethics: Gimicks and Results for the Company

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    Over the years, numerous companies have been accused of exploiting the media - that is, planning and carrying out events that are designed with the primary, if not sole, intent of gaining publicity. Discuss the short-term and long-term effectiveness of such tactics.

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    The short-term effects of attention-grabbing tact is are that they usually allow the organization to acquire attention and often an accompanying quick increase ...

    Solution Summary

    An expert discusses in detail the short-term and long-term results of attention-seeking exploits of companies and how it can affect their financial situation.