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What is Marketing?

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What is Marketing? Did you know marketing was more than just advertising? what role does marketing play in the success of the organization? Can marketing influence consumers' decisions? If so, is marketing ethical?

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This posting describes and defines marketing.

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Marketing means planning, promoting, selling, advertising, and distributing goods or services. Marketing means getting people interested in the company's product/ service through market research and understanding customers' interests. Marketing plays an important ...

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Kasim Johar, MBA
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  • MBA, Indian Institute of Social Welfare and Business Management
  • BSc, University of Calcutta
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