Improving communication, indepedent distribution channels
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1) It is fairly obvious that the success rate of a new product would improve if communication between R&D and marketing improved. From a human resources perspective, what are some of the programs and incentives you could put in place to accomplish this?
2) An executive at a large package delivery company has complained that by shifting some of its business to independent channel members, the company has "lost control of the customer" what do you think he means by this statement? Why does he consider this to be bad for the company? Do you agree? What do you think are the fundamentals reasons for this company shifting some its business to independent channels of distribution?
3) List and describe the three possible relationships among perceived value, price and cost ignoring the competition for the present. If you consider the competition, then what is the perceived relationship among value, price and cost?
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Improving communication, indepedent distribution channels
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1) It is fairly obvious that the success rate of a new product would improve if communication between R&D and marketing improved. From a human resources perspective, what are some of the programs and incentives you could put in place to accomplish this?
From a HR perspective, I will establish training programs to improve communication skills among the employees, such as those among the marketing employees and R&D employees. Further, I will organize sessions such as picnics, cooperative games, etc. so that employees know each other in a better manner and increase interaction and cooperation among themselves.
Further, to encourage interaction between R&D and Marketing department, I will organize brainstorming sessions wherein employees from both the departments will be encouraged to share their views, ideas and suggestions.
Establishment of rewards, incentives and recognition programs will also motivate the employees to interact with each other in a more effective manner, so as to earn better bonuses, rewards and recognition. Establishment of group or team rewards will really be helpful in augmenting group efforts.
2) An executive at a large package delivery company has complained that by ...
Education
- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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