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Online vs. Offline sales channel

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Discuss the options a company has for solving the online/offline channel conflict.

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e-Business: Options a company has for solving the online/offline channel conflict

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Discussed below are some of the options that a company may utilize in solving online/offline channel conflict.

Reduce cost on traditional channel:
Usually, the online channel outperforms offline channels. In order to ensure that offline channels stay in business and remain competitive, manufacturers discriminate its wholesale price by charging lower wholesale price for ...

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Edwin Sinclar, MBA
Education
  • MBA, Aspen University
  • Bachelor of Science , Berea College
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