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    Online vs. Offline sales channel

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    Discuss the options a company has for solving the online/offline channel conflict.

    © BrainMass Inc. brainmass.com June 4, 2020, 1:39 am ad1c9bdddf

    Solution Preview

    Discussed below are some of the options that a company may utilize in solving online/offline channel conflict.

    Reduce cost on traditional channel:
    Usually, the online channel outperforms offline channels. In order to ensure that offline channels stay in business and remain competitive, manufacturers discriminate its wholesale price by charging lower wholesale price for ...

    Solution Summary

    e-Business: Options a company has for solving the online/offline channel conflict